We see a street with over 40 empty retail spaces as an enormous opportunity for the residents, retailers, the municipality and investors to create a concept and develop it in an accelerated way. Currently people rather invest in concrete and stones than people and content. We think the opposite is true. A fancy retail building without content is just empty shell with no meaning for the city and its inhabitants. With this in mind and together with partners and with the municipality of Schiedam we are participating in the development of Hoogstraat.
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